Joe's Blog

INSPIRE SOMEONE TODAY

From Marketing to Digital Marketing

What it really takes…

The Digital marketing has some variations in definition in regard to inclusivity, which likely indicates its evolving nature. You may know one without being acquainted with another.

Digital marketing is about utilizing digital technology

Smart Insights

Besides knowing the pros and perks of working in the rapidly growing and potentially lucrative digital marketing sector, be aware of what is involved. 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences.

While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. 

Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing.